The 2012 Summer Olympics will be more socially and digitally connected than any before — there’s no question there.
But will sports fans take advantage of the surfeit of streaming video options available this July and August? One recent study predicts online viewing engagement will actually be quite low.
According to research by the sports media group Perform, just 16% of American sports fans plan to watch the action online via PC, and just 7% plan to do so by Internet-enabled mobile device. This despite the fact that NBCOlympics.com will stream every event from every sport as well as every medal ceremony — 3,500 hours all told.
71% of Americans plan to watch the Games on TV the… Continue reading…
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