Facebook to Let Advertisers Bid on Your Browser Data

For a company less than ten years old, Facebook has developed some surprisingly sophisticated ways to sell your information to advertisers.

Each time you Like a band, book, restaurant or service, Facebook uses that information to tailor ads that would appeal to you. Now the company is tuning into your external Internet behavior as well.

According to a Bloomberg report Wednesday, a new service called Facebook Exchange will allow advertisers to target users based on their browsing history.

Your computer already remembers your history via cookies, enabled on many websites. Now, if that site is linked to Facebook (if it has a Like button anywhere on the page, it is linked), it will…

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More About: Advertising, Facebook, facebook exchange

via Mashable! http://feedproxy.google.com/~r/Mashable/~3/OaOW0IUije4/

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