Your Social Influence and Why Marketers Care About It

Tom is flying economy class from Hong Kong to San Francisco. After landing, he sees a text message from Cathay Pacific inviting him into their exclusive international lounge. He flashes his iPhone at the desk and proceeds to enjoy a hot shower and cold beer.

Not more than a year ago, Tom started a popular Tumblr site to track and share ridiculous pictures of dogs wearing raincoats. The site — and Tom’s related twitter feed — exploded in popularity after being featured on popular websites like Reddit. A Klout algorithm rapidly identified Tom as influential based on the high level of activity around his Tumblr, Instagram, and Twitter feeds.

Tom’s not real, but his story could be… Continue reading…

More About: contributor, features, klout, online influence, tumblr

via Mashable!

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