Roof tile? That’s over on aisle 9.
Stretch the analogy a bit. Windows tablets? They’re on aisle 9, next to the laptop bags.
Nobody has to ask that question about the iPad. It’s front and center at the Apple store.
So, Redmond needs the Microsoft Store — or similar boutique storefronts where its product can stand out.
This was confirmed for me on Friday when the Kansas City Star reported that people actually lined up outside in the wee hours of the morning for the opening of a new Microsoft store.
Peddle Surface at Best Buy and you lose any chance of this kind of following.
But wait, isn’t this all part of Microsoft getting into PC hardware and screwing its partners? I call it a survival strategy in the age of Apple. The glory days of the Compaq, Packard Bell et al Windows PC-o-rama at CompUSA are long gone.
So, the Surface-plus-Microsoft stores is a good start.
For the first time in years I’m actually excited about a Windows product. I’ll be there when Surface arrives (at my local Los Angeles Microsoft store). Will I buy one? Who knows but finding one should be pretty easy.
via CNET Latest News http://news.cnet.com/8301-1001_3-57464399-92/microsoft-and-apple-the-roof-tile-analogy/?part=rss&subj=latest-news2&tag=title