Long since a knockout on social media, the Ultimate Fighting Championship (UFC) landed another social haymaker recently by running the most successful branded Spotify campaign to date.
In fact, no other contest even comes close to matching the UFC’s results — according to Spotify representatives this week, the UFC promotion attracted about four time as many votes as any previous campaign on the platform. (Both UFC and Spotify declined to specify how many votes that totaled.)
So what was the contest? The UFC has a reality show and mixed martial arts competition called The Ultimate Fighter, in which a field of combatants compete for a pro contract with the league. For the season final… Continue reading…
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