As summer movie season kicks off, chances are, you’ll see product placements for Coca-Cola hidden within at least a few blockbusters.
That’s because the world’s most recognized beverage brand has its tentacles in lots of movies. Over the last 80 years, the Coca-Cola logo and Coca-Cola products have appeared in films such as It’s a Wonderful Life, Jaws, Batman, Independence Day and Mission Impossible: Ghost Protocol.
Moreover, Coke products have frequently become plot points of the film itself, as with The Gods Must Be Crazy and One, Two, Three.
Our friends at AnyClip put together this infographic that showcases just how many films have used Coca-Cola as product placement over the years. As with last year’s epic infographic about Apple product-placement in film, this infographic was created using AnyClip’s excellent tagging technology. AnyClip tagged on-screen products and extracted film metadata to discern how much time a Coca-Cola product spent on screen.
Interestingly, AnyClip was able to find a direct correlation between the size of a film’s budget and the frequency of a Coca-Cola product placement. As movie budgets have increased, so too have product placements for Coke products.
Even though I’m from Atlanta (the land of Coke), I was still surprised to see just how many films have featured Coca-Cola product placements. According to AnyClip’s Brand Influence in Movie Index (which calculates the number of movies, the number of appearances, the duration and the success of the movies), Coca-Cola has the most influence of any company in the history of the movies.
Hey, can you really imagine E.T. drinking a beverage that wasn’t Coca-Cola? Me neither.
Let us know what you think of Coke’s cinematic product placement strategy in the comments.
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