Behind the Launch: Putting It All on the Line

In Mashable‘s new video series, Behind the Launch , we’re taking cameras behind the scenes at Vungle, an in-app video advertising startup.

We’ve seen tension between co-founders Zain and Jack before, and this week, we see their relationship strain even more when Zain confronts Jack about his marketing tasks. Then, in an attempt to be bold and recruit publishers to partner with Vungle, Zain and Jack share an idea with the team — to set aside $1 million of its $2 million funding to buy publisher inventory.

As we hear in the episode, “Are these guys nuts?” Watch today’s episode and join the conversation on Twitter, #BehindTheLaunch.

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More About: Behind the Launch Series, features, mashable, mashable video, Vungle

via Mashable!

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