Angry Birds Join NFL’s Eagles in First Team Partnership

The video above shows a cartoon of Philadelphia Eagles coach Andy Reid introducing some “very special” new additions to the team. Their names? Red Bird, Bomb Bird, Yellow Bird and “Big Brother Red Bird” Terence, as well as one more mysterious forthcoming bird.

Confused? Here’s the deal: Rovio’s hit game Angry Birds has joined with the Eagles in its first partnership with a professional sports team. The deal includes an upcoming Eagles-themed version of the game, social media marketing pushes and Angry Birds themed Jumbotron replays, says a Wall Street Journal report.

According to Ari Roitman, the Eagles’ senior vice president of business, partnering with Rovio is a key way for…

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via Mashable!

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