Apple’s Retina MacBook Pro ad: Lest you forget it’s ‘radical’

Retina MacBook Pro.

(Credit: Apple)

Apple doesn't want you to forget that the new Retina MacBook Pro is a radical , and it launched a new TV ad today to remind you.

The commercial, with a voiceover by Peter Coyote, seems effective in getting across the idea that Apple has fused the eye-popping Retina Display with an “impossibly thin” chassis.

And — if the ad is indeed an accurate representation — shows that the 15.4-inch IPS display has pretty decent viewing angles, which is IPS tech's calling card.

It will be interesting to see how many of the $2,200-and-up laptops Apple sells. Will it be just a successful niche product or appeal to a wider audience?

Despite its price, I'm betting that plenty of non-professional consumers will snap up the new MBP. In short, it may be hard to resist the first MacBook with a Retina display and all that other “radical” stuff.

Latest WWDC stories

Related Links:

2012 Ivy Bridge MacBooks, iMacs may soon reach consumers

Retina, really? Maybe on select MacBooks

New MacBooks, accessories debut at WWDC

Apple shows some love for photo and video pros

Apple's Retina Display MacBook Pro under glass

via CNET Latest News http://news.cnet.com/8301-1001_3-57452069-92/apples-retina-macbook-pro-ad-lest-you-forget-its-radical/?part=rss&subj=latest-news2&tag=title

Lascia un commento